Beauty hotspots: Why global giants are circling Australian brands

Jun 11, 2023

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By Ezreen Benissan

This is the second in our Global Beauty Hotspots series, unpacking the regional beauty market around the world, including Latin America, Australia, East Asia and Africa. Read part one to discover how Latin American beauty brands are attempting to build a global business. This article is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Beauty Edit newsletter, which contains Member-only reporting and analysis, the Beauty Trend Tracker and Leadership Advice, sign up for Vogue Business membership here.

Australian beauty brands have reached a turning point. The country is known for its pioneering role in the clean skincare movement, producing some of the industry’s buzziest brands, such as Aesop and Grown Alchemist. Now, the focus is on new organic products and a more sophisticated development of sunscreens.