Chanel Lucky Chance Diner to Open in Williamsburg

Jun 07, 2023

I’ll have the designer flapjacks, please! Just kidding.

What are two words you might not expect to see together? If you somehow guessed “Chanel” and “diner,” you stand corrected. To celebrate the launch of their Chance Eau Fraîche Eau de Parfum, Chanel is opening their very own diner in Williamsburg, Brooklyn. Chanel is embracing the retro diner energy with an interior coated in the fragrance’s candy-like pastel hues, branded dishware, and perfume bottles galore, however,we don’t think there will be any lumberjack specials or Denver omelets here. From September 8th through the 10th, patrons can visit and experience a personalized scent discovery within the space, then head to the back room for a life-size Chance bottle photo-op, the normal size of which will be available for purchase in the outdoor garden.

Photos: Courtesy of Chanel

The brand claims walk-ins are welcome, but something tells me you might have to wait in a meandering line around multiple blocks to swipe your “diner-inspired treats.” In other words, make your reservation here. The space will be open from 11 a.m. to 7 p.m. at 255 Wythe Avenue. So get Instagram-ready and head on over.

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